marketing

Are You Making Your Clients Feel Warm & Fuzzy?

Thumbnail image for Are You Making Your Clients Feel Warm & Fuzzy?

Do the people who’s homes you work in feel just as excited about their project as you feel about working there for them? Do they look forward to seeing your crew show up on time in the morning? Do the homeowners appear giddy with glee when you explain the procedures for the next work day? [...]

Read more »

Radical Marketing Tactics

Thumbnail image for Radical Marketing Tactics

We all know that getting referrals is by far the best way of attracting new clients.  You know referrals, right? — one of your clients is so impressed and satisfied with your work that they tell everyone within ear shot of how great your remodeling company is.  But what about getting new customers from scratch? [...]

Read more »

How To Put Together A Custom Point Of Sales Package

Thumbnail image for How To Put Together A Custom Point Of Sales Package

When it comes to sales, you’d better be ready when the opportunity presents itself.  Look at every open door invite to a prospect’s home or business as a chance to refine your selling approach. Free Estimates. Companies just starting out should certainly offer free estimates because a regularly practiced dress rehearsal makes a sale.  I [...]

Read more »

Review: Using Google Sketch-up And Time-lapse Videos To Gain An Edge

Thumbnail image for Review: Using Google Sketch-up And Time-lapse Videos To Gain An Edge

Have you guys tried Google Sketch-up to gain an advantage when presenting the homeowner with illustrations of their project?  You can give a client a 3D rendering of their project — straight to their inbox. This useful software tool combines a tool-set with an intelligent drawing system. It enables you to place models using real-world [...]

Read more »