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Radical Marketing Tactics

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We all know that getting referrals is by far the best way of attracting new clients.  You know referrals, right? — one of your clients is so impressed and satisfied with your work that they tell everyone within ear shot of how great your remodeling company is.  But what about getting new customers from scratch? [...]

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Where Is My Competition?

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This spring will be a good season for contractors.  The writing is on the wall.  The recession is finally somewhat over and folks are starting to prepare for renovations to their homes. People are staying in the homes they own longer.  The banks aren’t making the easy loans anymore.  Instead of shopping for larger homes, [...]

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Passion Equals Sales

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I found this thread rather kick ass from the Contractor Talk forum: Original Post from — katoman: I was thinking about how it is I’ve never been unemployed through good times and hard times. Not boasting at all. I think a big part of why I get work is because the customer sees the passion [...]

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Getting In Front Of The Right Customers

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I prefer to work for clients that want quality work done to their homes as opposed to clients that are more focused on the prices that others charge.  There will be little red flags that pop-up during the interview that tell me which type of customer I am dealing with. “It’s all about the benjamins…” [...]

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Why Would A Contractor Use Twitter?

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Using Twitter. Twitter is a way for you as a contractor to connect with new, potential customers as well as letting customers connect to you — with their project concerns, questions, warranty follow-up, problems, your work process, talk about your company with others, make recommendations or criticisms, and on and on and on. Twitter is [...]

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